Stats That Matter

Understand and improve your stats to sell more and earn more.

• 85% came to buy, but 72% say they’re “just looking”
• 78% do buy somewhere
• 20% closing is a highball. Low achievers don’t sell 2 out of 10 – they don’t count everyone they talk to
• 50%+ are sold to women & they influence 90%+ of the decisions
• 96% don’t buy because low trade value
• 86% buy different make/model/Eq/color
• 77% of calls & leads don’t buy exactly what they planned to buy
• 90% of callers buy … BUT:
  • 75% SP don’t get their name
  • 85% SP get no # to call back
  • 93% no name and no #
  • 92% don’t tell caller their name
  • 97% set no appointment
  • 88% of appointments don’t show
• How soon they buy:
  • 38% buy within 4 hours
  • 57% buy within 3 days
  • 90% buy within a week
• 71% of buyers liked the salespeople
• 71% didn’t buy, because they didn’t like the salespeople or feel comfortable
• 95%+ don’t buy without a demo
• $844 is the first discount salespeople offer on the lot. By the time they write them up, it’s $2,062
• 16% of buyers pay full price
• 30% pay what they’re asked to pay
• 30% have a family member who’ll buy within 90 days, either from you or the salespeople down the street

When you’re ready to sell more, step away from the salespeople huddle and start to develop your skills.

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