They don’t just want to ‘look at cars’…

There aren’t buyers, lookers, shoppers and flakes (aka: special finance prospects).

Everyone is a buyer today or down the road, and wants one thing…

To talk to a salesperson who’s nice, cares about helping them get the right vehicle, knows about the product, and can help them see how owning it will benefit them as much as it benefits the salespeople.

The Facts Are The Facts!

Take notes on this, and then do the math on what this means to you and your paycheck, if you’ll develop your skills to the next level:

Of every 13 people who walk on a lot, 10 will buy somewhere!

We cover these stats in every class, because until you understand them and start seeing everyone as a buyer, you’ll waste a career prequalifying, skip steps, lose sales and blame it all on everybody and everything else.

These statistics tell you exactly what you have to do, if you want to improve your sales and income.

The Stats

• 85% of the people who buy, decided to buy a vehicle before they left home. No matter what
  you think, there aren’t very many lookers or shoppers – just buyers!
• 72% walk on the lot and may confuse you about their intentions when they say, “We’re just looking.”

They don’t mean it, that’s just a reflex response.

• 8 out of 10 (80%) do buy.
• 4 will buy within 4 hours.
• 6 will buy within 3 days.
• 7 or 8 buy within a week.

• 50%+ said the salesperson didn’t introduce themselves.
• 85% of customers said their salesperson didn’t talk much or ask many questions, and most salespeople just asked them if ‘they’ had any questions.
• 88% of the time, customers said they didn’t feel like they got a good presentation or demo of the vehicle (if they got one at all).

You do know ‘no demo’ means ‘no sale’ 90% of the time, don’t you?

• 50% bought on the spot, when they did get a good presentation and good demo (tailored to them).
• 90% who didn’t buy, were never contacted after they left.
• 90% who did buy, were not contacted after they drove away (other than a standard ‘thank you’ letter).
• 82% could not remember their salesperson’s name a year later.

I Hope You Realize…

Everyone’s a buyer; either today, next week or down the road.

Why do customers seem so cautious or hard-headed about spending 20+% of their take home pay
on a car payment? That’s easy, and next – I’ll cover 5 questions customers have to feel confident
about, before they’ll spend $50K; the new 2026 average.

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Sell more cars and develop your skills with Joe Verde’s online training – JVTN®. Get more info or call us at (800) 445-6217.