Time To Expand What You’re Selling…

Let’s talk about how to sell more CPO & used cars, and more units at all of your dealership’s special sales events.

Selling CPO & Used Cars

It’s the same thing at every dealership I drive by and that we talk to. There are tons of new vehicles on the lot, and half a ton of pre-owned. Even on older vehicles, some dealers are selling more with 75,000+ miles on them with warranties.

8 out of 10 do not purchase the ‘exact’ vehicle they’d planned to buy. But to do that, you have to…

Stop saying, “No but we can get you one.” Instead just say, “Let’s go see.” Stop explaining why you can’t sell more, and start doing what we talk about here, so that you can sell more.

Too many salespeople don’t give used cars the chance to find a home because, “New car buyers don’t want used cars.”

That’s true until you stop believing it. Just learn how to turn used into your gold mine. Start changing now.

Of course you can’t just ‘switch’ people from new to used. You have to make getting a used vehicle their idea (that mental thing). Take my course on JVTN®: Selling More Used Cars.

Selling More Units At Your Special Events

Dealerships spend a ton of money on advertising, flags, banners, hot dogs and that big Gorilla on the roof.

They miss half of the sales they could have made!

Instead of only thinking about Labor Day, etc., just treat every day and every month as a special event. Events like Labor Day drive traffic and focus on ‘deals’, not the vehicle. That leads to missed sales they could have easily made.

Why put all of your hopes for a great weekend in walk-in traffic? Why not plan ahead and schedule a dozen appointments of your own, who’ll close +/-50% during the event, and learn how to pick up even more easy sales the week after the event.

If you want to make more money, just slow down and improve the selling skills you need.

Take my course on JVTN®: Events: How To Sell More Cars.

Both of these JVTN® Courses are in the orange section in your Training Center: “Advanced Selling & Closing”.

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Sell more cars and develop your skills with Joe Verde’s online training – JVTN®. Get more info or call us at (800) 445-6217.