Women Buyers Make Their Mark In Today’s Car Market

This was posted recently by a woman about her buying experience at a dealership…

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“Luis, you assisted my husband and me with a test drive we took this past Sunday.

We have decided against the Telluride. However, I wanted to share something with you.

When you sat up front and instructed me to sit in the backseat, what you did not realize was that I was the one who was there to spend the money.

The vehicle was for me, not my husband.

You were attentive to my husband during the test drive, and showed him all the features. You hardly interacted with me regarding the features of the vehicle.

Just a tip going forward; don’t assume the man is the one there to spend the money.

I was the one who was there to make the call on the vehicle, and you absolutely lost me with your sales technique.”

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Note: This is why you find out what’s important to all the drivers and give each of them their own targeted presentation and demo.

In Google today…

Women buy more than 60% of all new cars sold in the US, and 84% of all sales are determined by the woman’s decision.

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