Would Your Case Hold Up In Court?

Partly because social media is the main source of information for so many people, it’s amazing how many have lost the ability to discuss or debate a topic.

That same thought pours over into sales because ‘selling’ is a discussion / debate you have to control to gather the information you need to build value (stuff they care about) and then sell and close the sale.

I’ve stopped at dealerships (that don’t use us and don’t know me) almost a dozen times and not one salesperson I talked to gave me any kind of ‘welcome’ statement, introduced themselves or asked me for my name.

Not one salesperson asked me any questions about who it would be for, how I’d use it, or what features were important.

I had to feed all of my questions to them, so I could get the information I needed about the vehicle and the features.

BTW: “It’s loaded” is not a feature and almost every time I’ve looked at cars and someone said “it’s loaded”, with a few more questions ‘loaded’ changed to, “Well no, not on this model,” – or – “No, when you get this package, that feature is deleted.”

Most of the salespeople had limited product knowledge on the cool stuff that main displays can do now. But drivetrain, towing, performance, accessories, etc. – not so much.

If we were headed to court for some reason and are only as prepared to ‘win our case’ like the salespeople I talked to – I’m pretty sure we’d be doing some hard time.

I’m a buyer, and so is every person who calls, texts, or pulls up on the lot. How you treat them determines whether you make a sale or complain about so many people just looking and wasting your time.

Make a plan to finish 2026 with a bang!

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