Your Future Is At Stake

Every salesperson struggles with the future, that is, until they realize they control their future in sales.

Every industry that sells products people buy again, has two sources; new & repeat customers.

For your dealership, generating new traffic is the most expensive part of the selling process, and new traffic is your toughest sale.

A Dealer’s cost is almost zero, when you build your own business with repeat & referral customers, and 75% of the time, you’ll deliver a car. But after the sale…

82% can’t remember their salesperson’s name 3 months later.

Developing repeat customers is a 2-step process: They had a good experience and their salesperson maintains the relationship.

Haven’t you had a customer buy another one soon for someone else in the family, or gotten a referral from them?

You really have no competition in selling them their next vehicles.

Other than the ‘thank you’ they get from the dealership,
80-90% of salespeople make almost no contact after the sale.

That’s crazy, because there’s a 30% chance someone in their family will buy within the next 90 days.

To sell more, your goal is to use walk-ins & leads as your immediate base, while developing your repeat and referral customer base.

When I said I hit 38 my 3rd full month, about 70% of those were already from repeat and referrals.

Instead of ‘building’ their own business, most salespeople spend their career on the ‘hope’ plan.

• They hope a call or lead they don’t know how to handle, will turn into an appointment that shows.

• Most just hope every next walkin came to buy, which they did. But they lose almost every sale, because they lack the skills it takes to turn them into a delivery.

Fact: 8 out of 10 who come into your dealership buy within a week. But there is a deliberate buying process everyone goes through on expensive products.

And there is a very specific selling process you have to follow that’s ‘in step’ with the buying process.

This means until you master the very simple selling process to walk everyone through their purchasing steps, there won’t be a sale.

Be-Backs: They came to buy and will, but most salespeople don’t know how to get their info, to get them back on the lot asap.

When they do come back, 67% buy on the spot.

Only 10% of all salespeople get names and #s to get them back in.

And when those 10%’ers go to work, they go to work to work, and steal deals you could have had.

The sky is the limit, but it isn’t free. Just like digging for gold, you have to do the work first!

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Sell more cars with Joe Verde’s sales book, “Earn Over $100,000 Selling Cars – Every Year” for a free PDF or to order a soft cover book.